A fragrance, a bottle, a name. A flower, a composition, a trail. An elaboration of the mind. A creation that says “I”.
What is a CHANEL fragrance?
For the first time the question is answered. An exclusive series about CHANEL Parfumeur reveals the savoir-faire, expertise, creativity and eternal singularity of the fragrances. 

I AM
AN IDEA

A fragrance is a creation, an elaboration of the mind. An idea—imagined, tailored, composed—that answers to an ever-changing desire. It is a unique story.

A GARMENT

CHANEL fragrances are assembled and tailored like a garment. They fit; they are worn. They have colours, textures and are suitable to the seasons.

A NEGLIGÉE

A fragrance reveals your inner being, your essence, your truth.

“A fragrance expresses something personal, something intimate, and by that, it becomes an instrument of seduction.”

Olivier Polge

UN STYLE

A CHANEL fragrance is a style, an allure,
An elegance, a signature.
A garment.

To wear a CHANEL fragrance is to choose a style that goes beyond fashion.

A PERSONALITY

A CHANEL fragrance marks a presence.
When worn, it transforms to express your singularity.

“I am a designer of couture. I want a fragrance that is a composition, like a dress.”

Gabrielle Chanel