A fragrance, a bottle, a name. A flower,
a composition, a trail. An elaboration of the mind. A creation that
says “I”.
What is a CHANEL fragrance?
For the first time
the question is answered. An exclusive series about CHANEL Parfumeur
reveals the savoir-faire, expertise, creativity and eternal
singularity of the fragrances.
I AM
AN IDEA
A fragrance is a creation, an elaboration of the mind. An idea—imagined, tailored, composed—that answers to an ever-changing desire. It is a unique story.
A GARMENT
CHANEL fragrances are assembled and tailored like a garment. They fit; they are worn. They have colours, textures and are suitable to the seasons.
A NEGLIGÉE
A fragrance reveals your inner being, your essence, your truth.
“A fragrance expresses something personal, something intimate, and by that, it becomes an instrument of seduction.”
Olivier Polge
A STYLE
A CHANEL fragrance is a style, an allure,
An elegance, a
signature.
A garment.
To wear a CHANEL fragrance is to choose a style that goes beyond fashion.
A PERSONALITY
A CHANEL fragrance marks a presence.
When worn, it transforms
to express your singularity.
“I am a designer of couture. I want a fragrance that is a composition, like a dress.”
Gabrielle Chanel
